SKRIPSI PBS
Pengaruh Kualitas Pelayanan Dengan Model CARTER Terhadap Kepuasan Nasabah Bank Syariah Indonesia
ABSTRACT
This research aims to determine the effect of service quality using the CARTER
model consisting of compliance, assurance, reliability, tangible, empathy and
responsiveness on BSI customer satisfaction in Solo Raya. This research uses a
purposive sampling technique so that a sample of 100 respondents can be
determined. This research uses 7 variables. This research method is a quantitative
research method. The research results show that the compliance and empathy
variables have a significant effect on customer satisfaction. Meanwhile, the
variables assurance, reliability, tangible and responsiveness do not have a
significant effect on customer satisfaction.
Keywords: service quality, CARTER model, customer satisfaction
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