SKRIPSI PBS

Pengaruh Loyalitas Nasabah, Word of Mouth, dan Brand Image Terhadap Keputusan Pengguna Mobile Banking Bank Syariah Indonesia

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ABSTRACT

One of the sharia financial institutions in Indonesia is Bank Syariah
Indonesia (BSI). BSI Mobile is a digital service that BSI uses to provide digital
services to customers. As many as 97% of customers have used BSI Mobile.
However, there has been a disruption in the application without any warning from
BSI. Customers feel disadvantaged by this disruption, poor service can impact
customer loyalty and can influence customers' decisions to use BSI Mobile.
This research aims to determine the factors that influence customers'
decisions to use BSI Mobile. These factors include customer loyalty, word of mouth,
and brand image among customers who use BSI Mobile. A sample of 100
respondents was involved in this research. The data used in this research was
obtained through distributing questionnaires via g-form. Next, the data was
analyzed using multiple regression with the help of SPSS 22.
The results of this research show that all variables simultaneously influence
customers' decisions to use BSI Mobile. Partially, customer loyalty, word of mouth,
and brand image have a positive influence on customer decisions.

Keywords: Decisions, Sharia Banking, and BSI Mobile.

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Ketersediaan

Tidak ada salinan data

Informasi Detail

Judul Seri

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No. Panggil

2X6.1 ELF p 23

Penerbit

SUKOHARJO : Perbankan Syariah_UIN RM Said., 2023

Deskripsi Fisik

21 cm, 73 Halaman

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2X6.1

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Perbankan Syariah

Info Detail Spesifik

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Pernyataan Tanggungjawab

Elfish Fajarwati Khomariah

Versi lain/terkait

Lampiran Berkas

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