SKRIPSI PBS
PENGARUH PROMOSI, PROSEDUR PENCAIRAN PINJAMAN, ALASAN SYARIAH, DAN LOKASI TERHADAP MINAT NASABAH MENGGUNAKAN PRODUK ARRUM BPKB DI PEGADAIAN SYARIAH CABANG PASAR KLIWON
ABSTRACT
Arrum BPKB is a form of business financing provided by Pegadaian
Syariah to entrepreneurs to develop the business they are running. This scheme
uses the BPKB of a motorbike or car as collateral. By only using BPKB as
collateral, the vehicle can still be used to carry out daily business activities.
This research aims to determine the factors that influence customer
interest. These factors include promotions, loan disbursement procedures, sharia
reasons, and location of customers using Arrum BPKB Products at Pegadaian
Syariah Pasar Kliwon Branch. A sample of 110 respondents was involved in this
research. The data used in this research was obtained through distributing
questionnaires. Next, the data was analyzed using multiple regression with the
help of SPSS 22.
The results of this research show that simultaneously all variables
influence customer interest. Partially, promotions, loan disbursement procedures,
sharia reasons, and location have a positive effect on employee performance.
Meanwhile, location has no effect.
Keywords: interest, BPKB arum, and sharia pawnshop.
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