SKRIPSI PBS

Pengaruh Pengetahuan Konsumen, Kemudahan Dan Manfaat Terhadap Keputusan Penggunaan LinkAja Syariah Dalam Pembayaran Tiket KRL Di Surakarta

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ABSTRACT

This research was conducted to know the effect of consumer knowledge,
perceived ease of use, and benefits on the decision to use LinkAja Syariah in
paying for KRL tickets in Surakarta City.
The research was carried out using a quantitative approach method. The
data used are primary data derived from the distribution of questionnaires. The
population of this study is all KRL Solo-Jogja passengers whose number is
unknown, while the sample used is 100 respondents obtained by the method of
simple random sampling. The collected data were then analyzed using multiple
linear regression analysis models.
The results of data analysis, it is known that the value of t counts for the
Consumer Knowledge variable is 2,160 > t table 1,984 and a significance value
of 0,033 < 0,05 so it can be concluded that Consumer Knowledge has a positive
and significant effect on the Decision to Use LinkAja Syariah as a means of KRL
payment in Surakarta City. The Ease of Use variable shows the calculated t value
of 2.287 > t table 1.984 and significance value 0,024 < 0,05 so that it can be
concluded that Ease of Use has a positive and significant effect on the Decision to
Use LinkAja Syariah as a means of KRL payment in Surakarta City. Meanwhile,
the Benefit variable shows a calculated t value of 8,536 > t table 1,984 and a
significance value 0,000 < 0,05 so it can be concluded that Benefits have a
positive and significant effect on the Decision to Use LinkAja Syariah as a means
of KRL payment in Surakarta City.

Keywords : Consumer Knowledge, Ease of Use, Benefits, Usage Decisions,

LinkAja Syariah

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Ketersediaan

Tidak ada salinan data

Informasi Detail

Judul Seri

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No. Panggil

2X6.1 DEV p 23

Penerbit

SUKOHARJO : Perbankan Syariah_UIN RM Said., 2023

Deskripsi Fisik

21 cm, 107 Halaman

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2X6.1

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Perbankan Syariah

Info Detail Spesifik

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Pernyataan Tanggungjawab

Deva Ayu Pitaloka

Versi lain/terkait

Lampiran Berkas

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