SKRIPSI MBS

PENGARUH PROMOSI PENJUALAN, VARIASI PRODUK, DAN LOKASI TERHADAP LOYALITAS PELANGGAN PADA MINUMAN SAY STORY DI KARTASURA

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ABSTRACT

This research aims to determine the effect of sales promotions, product
variations and location on customer loyalty for Say Story drinks in Kartasura. This
research used a purposive sampling technique through a questionnaire as data
collection material with respondents totaling 112 customers who had made
purchases at Say Story Kartasura. With an age range of 15-30 years. In this
research, sales promotion (X1), product variety (X2), and location (X3) and
customer loyalty (Y). This research uses quantitative methods and uses multiple
linear regression analysis with the help of the SPSS 23 application.
Based on the results of this research, it shows that the sales promotion
variable has a positive and significant effect on customer loyalty, the product
variety variable has a positive and significant effect on customer loyalty, and the
location variable has a positive and significant effect on customer loyalty.
Keywords: Sales Promotion, Product Variations, Location, Customer Loyalty

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Ketersediaan

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Informasi Detail

Judul Seri

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No. Panggil

2X6.3 SEK p 24

Penerbit

SUKOHARJO : Manajemen Bisnis Syariah_UIN RM Said., 2024

Deskripsi Fisik

21 cm, 106 Halaman

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2X6.3

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Manajemen Bisnis Syariah

Info Detail Spesifik

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Pernyataan Tanggungjawab

Sekar Wangi Mahdia Izzati

Versi lain/terkait

Lampiran Berkas

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