SKRIPSI MBS

Pengaruh Sosial Media, Citra Destinasi dan Aksesibilitas Terhadap Minat Berkunjung Ulang Wisatawan Di Pantai Klayar

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ABSTRACT

This research aims to analyze the influence of social media, destination
image and accessibility on tourists' interest in revisiting Klayar Beach. The data
used in this research is secondary data with data collection techniques using open
questionnaires with a Likert scale.
This research applies quantitative research methods with a sampling
technique using purposive sampling with non-probability sampling. The sample in
this study was 102 samples obtained from tourists visiting Klayar Beach, Pacitan.
Data was obtained and analyzed with the help of IBM SPSS version 25 software.
Based on the data analysis that has been carried out, the results of this
research show that social media has a significance value of t < 0.05 (0.001 <
0.05), which means it has a positive and significant effect on tourists' interest in
returning to visit Klayar Beach, Pacitan Regency. Then the results of the
significance t of destination image < 0.05 (0.000 < 0.05) state that destination
image has a positive and significant effect on tourists' interest in revisiting Klayar
Beach tourism, Pacitan Regency. Different accessibility shows a significance
value of t > 0.05 (0.684 > 0.05), which means that accessibility has no effect on
tourists' interest in revisiting.
Keywords : social media, destination image, accessibility, interest in revisting

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Ketersediaan

Tidak ada salinan data

Informasi Detail

Judul Seri

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No. Panggil

2X6.3 OLV p 24

Penerbit

SUKOHARJO : Manajemen Bisnis Syariah_UIN RM Said., 2024

Deskripsi Fisik

21 cm, 111 Halaman

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2X6.3

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Manajemen Bisnis Syariah

Info Detail Spesifik

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Pernyataan Tanggungjawab

OLVI LESTIANI

Versi lain/terkait

Lampiran Berkas

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