Image of PENGARUH ELECTRONIC POSITIVE WORD OF MOUTH DAN MOTIVASI BUDAYA TERHADAP MINAT KUNJUNG WISATAWAN KE PURA MANGKUNEGARAN (Studi Kasus pada Masyarakat Solo Raya)

SKRIPSI MBS

PENGARUH ELECTRONIC POSITIVE WORD OF MOUTH DAN MOTIVASI BUDAYA TERHADAP MINAT KUNJUNG WISATAWAN KE PURA MANGKUNEGARAN (Studi Kasus pada Masyarakat Solo Raya)

ABSTRACT

This research aims to analyze the influence of epwom and cultural
motivation on tourist interest in visiting Mangkunegaran Temple. This research
uses quantitative methods with 104 respondents selected through the purposive
sampling method. Data collected through an online questionnaire using a
distributed Google Form via WhatsApp and Instagram, as well as through
questionnaires distributed offline to respondents. Multiple regression analysis was
carried out with the help of SPSS version 23.
The research results show that (1) electronic positive word of mouth (X1)
has a positive and significant effect on tourists' interest in visiting Mangkunegaran
Temple, (2) cultural motivation (X2) has a positive and significant effect on tourists'
interest in visiting Mangkunegaran Temple. Simultaneously, electronic positive
word of mouth and cultural motivation have a positive and significant influence on
tourist interest in visiting Mangkunegaran Temple with a calculated f value > f
table, namely 58,882 > 3,09 and a sig value of 0.000

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Informasi Detail
Judul Seri
-
No. Panggil
2X6.3 UMI p 243
Penerbit
SUKOHARJO : Manajemen Bisnis Syariah_UIN RM Said.,
Deskripsi Fisik
21 cm, 113 Halaman
Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
2X6.3
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
Manajemen Bisnis Syariah
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

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