SKRIPSI MBS

Peran Affiliate Marketing, Content Marketing dan Live Streaming dalam Memengaruhi Keputusan Pembelian Produk Madame Gie di Shopee

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ABSTRACT

The aim of this research is to determine the influence of affiliate marketing,
content marketing and live streaming on purchasing decisions for Madame Gie
products on Shopee. This research uses quantitative research methods. The
population in this study were all consumers of Madame Gie products in Boyolali
Regency. The sampling technique used was nonprobability sampling with a
purposive sampling method with a sample of 100 respondents. The analytical
method used in this research is multiple linear regression analysis with the help of
the IBM SPSS 23 program.
Based on the results of this research, it shows that (1) the t test results show
that the calculated t value is 0.344 < t table 1.984 and the significance value is
0.732 > 0.05 which means that affiliate marketing does not have a positive and
significant effect on the decision to purchase Madame Gie products (2) the t test
results show that the calculated t value is 4.608 > t table 1.984 or a significance
value of 0.000 < 0.05 which means that content marketing has a positive and
significant effect on decision to purchase Madame Gie products (3) the t test results
prove that the calculated t value is 4.438 > t table 1.984 or a significance value of
0.000 < 0.05, which means that live streaming has a positive and significant effect
on the decision to purchase Madame Gie products.
Keywords: affiliate marketing, content marketing, live streaming and purchasing
decisions

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Ketersediaan

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Informasi Detail

Judul Seri

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No. Panggil

2X6.3 EKA p 24

Penerbit

SUKOHARJO : Manajemen Bisnis Syariah_UIN RM Said., 2024

Deskripsi Fisik

21 cm, 126 Halaman

Bahasa

Indonesia

ISBN/ISSN

-

Klasifikasi

2X6.3

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

-

Subjek

Manajemen Bisnis Syariah

Info Detail Spesifik

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Pernyataan Tanggungjawab

Ekasanti Rahma Erwana

Versi lain/terkait

Lampiran Berkas

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