SKRIPSI MBS

PENGARUH E-SERVICE QUALITY, E-TRUST DAN PERCEIVED CONVENIENCE TERHADAP E-CUSTOMER LOYALTY PADA PENGGUNA HALODOC

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ABSTRACT

This research aims to analyze the influence of E-service quality, E-trust and Perceived
convenience on E-customer loyalty among Halodoc users. The research method used
is quantitative research using primary data. The population in this study includes
people who live in Surakarta, wisth a sample of 102 respondents usinf purposive
sampling technique, anlysis was carried out using multiple linear regression with the
help of SPSS software. The research resulth show that E-service quality, E-truts Anda
Perceived convenience have a positive influence on E-customer loyalty, wich indicates
that the Halodoc application with service quality, trust and perceived convenience can
increase the loyalty of Halodoc users.
Keyword: e-service quality, e-trust, perceived convenience an e-customer loyalty

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Ketersediaan

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Informasi Detail

Judul Seri

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No. Panggil

2X6.3 WIS p 24

Penerbit

SUKOHARJO : Manajemen Bisnis Syariah_UIN RM Said., 2024

Deskripsi Fisik

21 cm, 134 Halaman

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2X6.3

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Manajemen Bisnis Syariah

Info Detail Spesifik

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Pernyataan Tanggungjawab

Wisnu kusuma jati

Versi lain/terkait

Lampiran Berkas

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