SKRIPSI MBS

Analisis Pengaruh Citra Merek, Kualitas Produk, Dan Persepsi Harga Terhadap Loyalitas Konsumen Pada Produk Scarlett Whitening

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ABSTRACT

This research aims to determine the influence of brand image, product
quality, and price perception on costumer loyalty to Scarlett Whitening products at
Raden Mas Said State Islamic University, Surakarta. The approach in this research
uses nonprobability sampling with a purposive sampling approach. The population
used was students at UIN Raden Mas Said Surakarta who purchased Scarlett
Whitening products.
This research uses a research method, namely a quantitative method and uses
a purposive sampling technique. This research uses data sources in the form of
primary data using statistical data analysis tools and statistics from the IBM SPSS
version 23 program. Meanwhile, the data collection method in this research is a
questionnaire and the sample used in this research is 110 respondents.
The results of the research state that brand image has a significant effect on
consumer loyalty to Scarlett Whitening products. Product quality has a significant
effect on consumer loyalty to Scarlett Whitening products and price perception also
has a significant effect on consumer loyalty to Scarlett Whitening products.
Keywords: Brand Image, Product Quality, Price Perception, Consumer Loyalty

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Ketersediaan

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Informasi Detail

Judul Seri

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No. Panggil

2X6.3 LAI a 24

Penerbit

SUKOHARJO : Manajemen Bisnis Syariah_UIN RM Said., 2024

Deskripsi Fisik

21 cm, 101 Halaman

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2X6.3

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

-

Subjek

Manajemen Bisnis Syariah

Info Detail Spesifik

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Pernyataan Tanggungjawab

Laili Nafiah

Versi lain/terkait

Lampiran Berkas

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