SKRIPSI MBS

PENGARUH WORD OF MOUTH, KESADARAN HALAL, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN OBAT HERBAL PT. HNI-HPAI PADA KONSUMEN MUSLIM DI KABUPATEN KLATEN

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ABSTRACT

Indonesia is a country where the majority of the population is Muslim.
Currently in Klaten Regency circulating herbal products without distribution
permits. So PT.HNI-HPAI is here to make it easier for people to get a variety of
halal and quality herbal products. This study was conducted with the aim of
determining the effect of word of mouth variables, halal awareness, and product
quality on purchasing decisions for PT. HNI-HPAI herbal medicines for Muslim
consumers in Klaten Regency. The research method used is quantitative. The
sampling technique used purposive sampling with non probability sampling.
research data collection using a closed questionnaire measured on a Likert scale.
Obtained 150 respondents and then processed using the help of SPSS 23 software
with multiple linear regression data analysis. The results showed that: (1) the word
of mouth variable shows a significant value of t> 0.05 (0.312> 0.05). Then the word
of mouth variable has an insignificant effect on the purchasing decision variable.
(2) The halal awareness variable shows a significant value of t

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Ketersediaan

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Informasi Detail

Judul Seri

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No. Panggil

2X6.3 ADE p 24

Penerbit

SUKOHARJO : Manajemen Bisnis Syariah_UIN RM Said., 2024

Deskripsi Fisik

21 cm, 143 Halaman

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2X6.3

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

-

Subjek

Manajemen Bisnis Syariah

Info Detail Spesifik

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Pernyataan Tanggungjawab

Ade Iffah Zuhairoh

Versi lain/terkait

Lampiran Berkas

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