SKRIPSI MBS

Pengaruh Promosi Penjualan di TikTok, Kualitas Produk dan Citra Merek Terhadap Minat Beli Ulang The Originote

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ABSTRACT

This research was conducted with the aim of determining the influence of
sales promotion variables on tiktok, product quality and brand image on repurchase
interest The Originote. The research method used in this research is a quantitative

method. The sampling technique uses purposive sampling technique with a non-
probability sampling approach. The data collection stage was carried out through

questionnaires distributed to respondents with a sample size of 112 people. The data
provided by respondents in this research was measured using a Likert scale and
processed using the SPSS version 23.0 program. The analysis technique was
carried out through multiple linear regression analysis.
The results of this research show that: (1) The significance value of the sales
promotion variable is 0.003 < 0.05 and the comparison value of t_count > t_table
is 3.012 > 1.984, which means that the sales promotion variable (X1) has a positive
and significant effect on repurchase interest (Y) . (2) The significance value for the
product quality variable is 0.029 < 0.05 and the comparison value of t_count >
t_table is 2,213 > 1.984, which means that the product quality variable (X2) has a
positive and significant effect on repurchase interest (Y). (3) The significance value
for the brand image variable is 0.000 < 0.05 and the comparison value of t_count
> t_table is 4,114 > 1.984, which means that the brand image variable (X3) has a
positive and significant effect on repurchase intention. The research results show
that the brand image variable provides the highest level of influence on repurchase
interest.

Keywords: Sales Promotion, Product Quality, Brand Image, Repurchase Intention

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Ketersediaan

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Informasi Detail

Judul Seri

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No. Panggil

2X6.3 LEN p 24

Penerbit

SUKOHARJO : Manajemen Bisnis Syariah_UIN RM Said., 2024

Deskripsi Fisik

21 cm, 131 Halaman

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2X6.3

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Manajemen Bisnis Syariah

Info Detail Spesifik

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Pernyataan Tanggungjawab

Leni Utami

Versi lain/terkait

Lampiran Berkas

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