SKRIPSI MBS

Pengaruh Green Marketing, Lifestyle, Dan Brand Image Terhadap Minat Beli Ulang Air Minum Dalam Kemasan AQUA

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ABSTRACT
This study aims to determine The Effect of Green Marketing, Lifestyle, Brand Image on Repurchase Intention og AQUA brand bottled drinking water (AMDK). This research used a quantitative descriptive method. The population used in this study AQUA brand bottled drinking water consumer in Soloraya. The sampling technique used was a purposive on-probability sampling technique with a total sample of 210 respondents in Soloraya.
The method for collecting data was to make the distribution of the questionnaire using the likert scale. In this study the data source used was primary data and data analysis methods include descriptive analysis and quantitative using multiple linear regression technique and hypothesis testing simultaneously (F test) and partially (T test) using the help of statistical data analysis tools and the IBM SPSS Statistic program version 25.0.
The result of this study indicate that simultaneously green marketing, lifestyle and brand image have a significant influence on repurchase intention of AQUA brand bottled drinking water (AMDK). The coefficient of determination in the Adjusted R Square is 0,363, which meanthat green marketing, lifestyle and brand image have a 36,3% influence on repurchase intention and the remaining 63,7% are influenced by other unknow variables.
Keyword : Green Marketing, Lifestyle, Brand Image, Repurchase Intention

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Informasi Detail

Judul Seri

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No. Panggil

2X6.3 RAG p 24

Penerbit

SUKOHARJO : Manajemen Bisnis Syariah_UIN RM Said., 2024

Deskripsi Fisik

21 cm, 152 Halaman

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2X6.3

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Manajemen Bisnis Syariah

Info Detail Spesifik

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Pernyataan Tanggungjawab

Ragil Putri Anggarini

Versi lain/terkait

Lampiran Berkas

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