Image of Analisis Pengaruh Shopping Lifestyle, Hedonic Motivation, dan Sales Promotion Terhadap Impulse Buying (Studi Pada Pengunjung Event Thrifting di Surakarta)

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Analisis Pengaruh Shopping Lifestyle, Hedonic Motivation, dan Sales Promotion Terhadap Impulse Buying (Studi Pada Pengunjung Event Thrifting di Surakarta)

ABSTRACT

This research aims to analyze whether shopping lifestyle, hedonic motivation, and
sales promotion have a positive and significant effect on impulse buying among
thrifting event visitors in Surakarta. The population in this study were visitors to
thrifting events in Surakarta. The sampling technique used purposive sampling with
a total of 100 respondents. Data were analyzed using IBM SPSS (Statistics Product
and Service Solution) software version 23. The research method used in this
research is a quantitative method. The data analysis method used is multiple linear
regression analysis. The research results show that: (1) Shopping lifestyle has a
positive and significant effect on impulse buying among thrifting event visitors in
Surakarta. (2) Hedonic motivation has a positive and significant effect on impulse
buying among thrifting event visitors in Surakarta. (3) Sales promotion has a
positive and significant effect on impulse buying among thrifting event visitors in
Surakarta.
Keywords: Shopping Lifestyle, Hedonic Motivation, Sales Promotion, Impulse
Buying

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Informasi Detail
Judul Seri
-
No. Panggil
2X6.3 FHI a 24
Penerbit
SUKOHARJO : Manajemen Bisnis Syariah_UIN RM Said.,
Deskripsi Fisik
21 cm, 121 Halaman
Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
2X6.3
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
Manajemen Bisnis Syariah
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

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