SKRIPSI MBS
Pengaruh Daya Tarik Alam, Fasilitas, dan Aksesibilitas Terhadap Keputusan Berkunjung Wisatawan di Embung Bathara Sriten Gunungkidul
ABSTRACT
The contribution of tourism can provide income for the government and society.
Achieving sustainable growth requires a deep understanding of how certain factors
influence tourism decisions, such as attractions, facilities, and accessibility.
This study aims to determine the influence of attractiveness, facilities, and
accessibility on the decision to visit tourists in Embung Bathara Sriten Gunungkidul. The
population in this study is tourists who have visited Embung Bathara Sriten Gunungkidul
aged 15 to 64 years. The number of samples used was 112 respondents. Sampling is carried
out by accidental sampling technique and data collection is carried out by questionnaire
distribution method with Likert scale 1 to 5. In hypothesis testing, this study used multiple
linear regression analysis.
The results of the study explained that natural attractiveness, facilities, and
accessibility had a positive and significant effect on the decision to visit tourists in Embung
Bathara Sriten Gunungkidul partially. The variables of natural attraction, facilities, and
accessibility simultaneously have a positive and significant influence on the decision to
visit tourists in Embung Bathara Sriten Gunungkidul. Obtained an adjusted R Square value
of 0.597 which means that the variables of natural attractiveness, facilities, and
accessibility are able to explain 59.7% while the remaining 40.3% is explained by other
variables or factors outside this study.
Keywords:Natural Attractiveness, Amenities, Accesibility, Decision to Visit.
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