SKRIPSI MBS

Pengaruh Kualitas Produk, Inovasi Produk, dan Gaya Hidup Terhadap Keputusan Pembelian Produk iPhone di Solo Raya

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ABSTRACT

The purpose of the study is to determine the influence of product quality,
product innovation, and lifestyle on iPhone product purchasing decisions in Solo
Raya. The approach used is nonprobability sampling with a purposive sampling
approach.
The data was analyzed statistically using multiple linear regression
analysis. The data source used in this study was primary data using the help of
SPSS software data analysis tool version 25. The subjects of this study amounted to
153 respondents who had purchased iPhone products in Solo Raya with a data
collection method using questionnaire distribution.
The research results reveal that product quality, product innovation, and
lifestyle positively and significantly influence purchasing decisions. With the results
of the hypothesis test, the value obtained is tcount > ttable namely 2.829 > 1.655
with a significance value of 0.005 < 0.05 for the product quality variable. The
results of the hypothesis test for the product innovation variable obtained a value
of tcount > ttable namely 3.024 > 1.655 with a significance value of 0.003 < 0.05
and the results of the hypothesis test for the lifestyle variable obtained a value of
tcount > ttable 5.273 > 1.655 with a value significance 0.000 < 0.05.
Keywords: Product Innovation, Product Quality, Lifestyle, Purchasing Decisions

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Ketersediaan

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Informasi Detail

Judul Seri

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No. Panggil

2X6.3 APR p 24

Penerbit

SUKOHARJO : Manajemen Bisnis Syariah_UIN RM Said., 2024

Deskripsi Fisik

21 cm, 115 Halaman

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2X6.3

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Manajemen Bisnis Syariah

Info Detail Spesifik

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Pernyataan Tanggungjawab

Aprilia Kusnul Chotimah

Versi lain/terkait

Lampiran Berkas

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