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ANALISIS DAMPAK DESAIN PRODUK DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK PERALATAN RUMAH TANGGA (STUDI KASUS PADA MERK LION STAR)

ABSTRACT

The aim of the research is to determine the influence of product design, price
perception and lifestyle on purchasing decisions for Lion Star brand household
appliances in Solo Raya. The research method used in this research is a
quantitative method. The population in this study are consumers who have
purchased Lion Star brand household equipment products in Solo Raya.
The sampling technique used in this research is non-probability sampling,
so that in this research 126 respondents were taken based on predetermined
considerations. Data was collected through observation and distribution of
questionnaires, then processed using SPSS version 23 software.
The results of this study reveal that product design and price perceptions are
positive and significant on purchasing decisions. With the results of the hypothesis
test obtained by tcount > ttable, namely 4.410 > 1.65744 with a significance value
of 0.000 < 0.05 for the product design variable. The results of the hypothesis test
were obtained by tcount > ttable, namely 2.102 < 1.65744 with a significance value
of 0.038 < 0.05 for the price perception variable.
Keywords: Product Design, Price Perception,Buying decision

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Informasi Detail
Judul Seri
-
No. Panggil
2X6.3 HAP a 24
Penerbit
SUKOHARJO : Manajemen Bisnis Syariah_UIN RM Said.,
Deskripsi Fisik
21 cm, 104 Halaman
Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
2X6.3
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
Manajemen Bisnis Syariah
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

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