SKRIPSI MBS

PENGARUH BRAND AMBASSADOR, BRAND IMAGE, DAN SOCIAL MEDIA MARKETING TERHADAP KEPUTUSAN PEMBELIAN PRODUK LIPTINT TINTED LIPPIE CAKE AZARINE DI WILAYAH SURAKARTA

---

ABSTRACT

The purpose of this study was to analyze the influence of brand
ambassadors,brand image and social media marketing on purchasing decisions
for tinted lippie cake azarine liptint in the Surakarta area.
The population in this study are people who live in the Surakarta area.The
sample in this study were women aged 17-40 years who had purchased liptint
products in the Surakarta area. Respondents used in this study totaled 100. The
data were analyzed using IBM SPSS Statistic version 23 software.This research
method is a quantitative research method. Data analysis method The data
analysis method used is multiple linear regression analysis.
The results showedthat: (1) brand ambassadors do not have a positive and
significant effect on purchasing decisions for liptint tinted lippie cake azarine. (2)
brand image affects the purchase decision of liptint tinted lippie cake azarine. (3)
Rating has a positive and significant effect on purchasing decisions for liptint
tinted lippie cake azarine.
Keywords: brand ambassador, brand image, social media marketing, purchasing
decisions

---

Ketersediaan

Tidak ada salinan data

Informasi Detail

Judul Seri

-

No. Panggil

2X6.3 KAN p 24

Penerbit

SUKOHARJO : Manajemen Bisnis Syariah_UIN RM Said., 2024

Deskripsi Fisik

21 cm, 118 Halaman

Bahasa

Indonesia

ISBN/ISSN

-

Klasifikasi

2X6.3

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

-

Subjek

Manajemen Bisnis Syariah

Info Detail Spesifik

-

Pernyataan Tanggungjawab

Kanavalia fadila

Versi lain/terkait

Lampiran Berkas

Komentar

---

Anda harus masuk sebelum memberikan komentar