SKRIPSI MBS

ANALISIS PENGARUH LABEL HALAL, BRAND IMAGE, DAN KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN PRODUK MS GLOW

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ABSTRACT

The research that has been carried out by researchers aims to determine
and analyze the influence of several variables including halal labels, brand image
and product quality on customer loyalty. The sampling technique used in this
research used purposive sampling on 200 respondents who were Ms Glow
customers in Karanganyar. This research was conducted using a quantitative
approach. The data analysis technique in this research uses multiple linear
regression equations. The research results in this study state that the halal label
variable has a positive and significant effect on customer loyalty, the brand image
variable has a positive and significant effect on customer loyalty, the product
quality variable has a positive and significant effect on customer loyalty. So it can
be concluded that to increase Ms Glow customer loyalty, the company can increase
the use of halal label variables, brand image and product quality.
Keywords: Halal Label, Brand Image, Product Quality, and Customer Loyalty

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Ketersediaan

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Informasi Detail

Judul Seri

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No. Panggil

2X6.3 FAD a 24

Penerbit

SUKOHARJO : Manajemen Bisnis Syariah_UIN RM Said., 2024

Deskripsi Fisik

21 cm, 133 Halaman

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2X6.3

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

-

Subjek

Manajemen Bisnis Syariah

Info Detail Spesifik

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Pernyataan Tanggungjawab

Fadhillah Nuha

Versi lain/terkait

Lampiran Berkas

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