SKRIPSI MBS

PENGARUH SHOPPING LIFESTYLE, E-WOM, DAN POTONGAN HARGA TERHADAP IMPULSIVE BUYING PRODUK FASHION SAAT EVENT TANGGAL KEMBAR PADA MARKETPLACE SHOPEE DI BOYOLALI

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ABSTRACT

This study aims to analyze the effect of shopping lifestyle, E-WOM, and
price discounts on impulsive buying of fashion products during the twin date event
at the Shopee marketplace in Boyolali. This type of research is quantitative
research with a sample size of 120 respondents aged 17-64 years. In this study,
impulsive buying acts as the dependent variable, while shopping lifestyle, E-WOM,
and price discounts act as independent variables. The sampling technique was
purposive sampling by collecting data through distributing questionnaires to the
Boyolali community who had purchased fashion products during the twin date event
at Shopee.
The method of analysis used in this research is multiple linear regression
analysis with the help of the IBM SPSS 23 program: 1) the t test results for the
shopping lifestyle variable show that the tcount value is 5.784 > t table 1.981 and
a significance value of 0.00 t table 1.981 and a significance value of 0.00
t
table 1.981 with a significance of 0. 00

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Ketersediaan

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Informasi Detail

Judul Seri

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No. Panggil

2X6.3 FEB p 24

Penerbit

SUKOHARJO : Manajemen Bisnis Syariah_UIN RM Said., 2024

Deskripsi Fisik

21 cm, 152 Halaman

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2X6.3

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

-

Subjek

Manajemen Bisnis Syariah

Info Detail Spesifik

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Pernyataan Tanggungjawab

Febry Laras Ati

Versi lain/terkait

Lampiran Berkas

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