SKRIPSI MBS

Pengaruh Brand Image, Perceived Quality, Dan Brand Awareness Terhadap Repurchase Intention Pada Produk Teh Dalam Kemasan Siap Minum

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ABSTRACT

This research aims to determine the influence of brand image, perceived quality,
and brand awareness on repurchase intention in tea products in ready-to-drink
packaging. The research method used in this research is a quantitative method. The
population in this study were Tea Botol Sosro consumers age range 21-25 years in
the Sukoharjo Regency. The sampling technique used a non-probability sampling
method with a purposive sampling technique with a total sample of 140 respondents
aged 21-25 years. The data collection technique in this research uses a
questionnaire distributed online using Google Form. The analysis techniques in this
research use instrument tests (validity tests and reliability tests), classical
assumption tests (normality tests, multicollinearity tests, and heteroscedasticity
tests), model accuracy tests (F test, and coefficient of determination), statistic
descriptive, multiple linear regression analysis, , and hypothesis (t test) carried out
with the help of SPSS 23 software. The results of this research show that: 1) brand
image has a significant effect on repurchase intention. 2) perceived quality has
significant effect on repurchase intention. 3) brand awareness has a significant
effect on repurchase intention.
Keywords: Brand Image, Perceived Quality, Brand Awareness and Repurchase
Intention

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Ketersediaan

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Informasi Detail

Judul Seri

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No. Panggil

2X6.3 SIS p 24

Penerbit

SUKOHARJO : Manajemen Bisnis Syariah_UIN RM Said., 2024

Deskripsi Fisik

21 cm, 104 Halaman

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2X6.3

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Manajemen Bisnis Syariah

Info Detail Spesifik

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Pernyataan Tanggungjawab

Siska Amelia

Versi lain/terkait

Lampiran Berkas

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