SKRIPSI MBS

PENGARUH KUALITAS PRODUK, PERSEPSI HARGA DAN IKLAN ONLINE TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA TOKO FY DAILY FASHION KLATEN

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ABSTRACT

The purpose of this study was to determine and analyze the effect of product
quality, price perceptions and online advertising on consumer purchasing decisions
at the Fy Daily Fashion Klaten shop. In this study using quantitative methods that
present results in the form of numbers. The population in this study included all FY
Daily Fashion Klaten consumers.
The sampling technique in this study used non probability sampling with
convenience sampling method with a sample size of 114 respondents. The
independent variables used are product quality (X1), price perception (X2) and
online advertising (X3) and the dependent variable used is the purchase decision
(Y). The research method used is quantitative method and the data analysis used in
this research is multiple linear regression analysis. Meanwhile, for data processing
using IBM SPSS Statistics software version 25.
The results of this study indicate that the product quality variable has a
positive and significant effect on the purchasing decision variable as evidenced by
the significance of 0.000 0.05. The
online advertising variable has a positive and significant effect on the purchasing
decision variable as evidenced by the significance of 0.000

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Ketersediaan

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Informasi Detail

Judul Seri

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No. Panggil

2x6.3 HAN p 24

Penerbit

SUKOHARJO : Manajemen Bisnis Syariah_UIN RM Said., 2024

Deskripsi Fisik

21 cm, 114 Halaman

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2x6.3

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Manajemen Bisnis Syariah

Info Detail Spesifik

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Pernyataan Tanggungjawab

HANIFAH NUR KHASANAH

Versi lain/terkait

Lampiran Berkas

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