Image of PENGARUH CUSTOMER TRUST, PERCEIVED EASE OF USE, PERCEIVED USEFULLNESS TERHADAP BUYING DECISION PEMBELIAN TIKET KONSER MUSIK SECARA ONLINE: MEDIASI PURCHASE INTENTION

SKRIPSI MBS

PENGARUH CUSTOMER TRUST, PERCEIVED EASE OF USE, PERCEIVED USEFULLNESS TERHADAP BUYING DECISION PEMBELIAN TIKET KONSER MUSIK SECARA ONLINE: MEDIASI PURCHASE INTENTION

ABSTRACT

This research aims to determine and analyze the influence of Customer
Trust, Perceived Ease of Use,Perceived Usefulness on Buying Decisions through
Purchase Intention to purchase music concert tickets online at tiket.com. The
sample used was probability sampling with a cluster random sampling technique
of 200 respondents who were consumers of tiket.com music concert tickets in Solo
Raya (Surakarta City, Boyolali Regency, Karanganyar Regency, Sragen Regency,
Wonogiri Regency, Klaten Regency and Sukoharjo Regency). This research used
quantitative research methods using questionnaires as data collection material
which is analyzed with the help of SmartPLS Version 4.0 software .
The research results show that (1) Customer trust has a positive and
significant influence on purchaseintention. (2) Perceived ease of use does not have
a positive and significant influence on purchase intention. (3)Perceived usefulness
has a positive and significant influence on purchase intention. (4) Customer trust
does not have a positive and significant influence on buying decisions. (5)
Perceived ease of use has a positive and significant influence on purchasing
decisions. (6) Perceived usefulness does not have a positive and significant
influence on purchasing decisions. (7) Purchase intention has a positive and
significant influence on purchasingdecisions. (8) Customer trust has a positive and
significant influence on purchasing decisions through purchase intention. (9)
Perceived ease of use does not have a positive and significant influence on
purchasing decisions through purchase intention. (10) Perceived usefulness has a
positive and significant influence on purchasing decisions through purchase
intention.
So it can be concluded that companies can increase the application of
factors that have a relationship that can improve purchasing decisions for
consumers, so that they can increase the volume of online music concert ticket
sales at tiket.com. Even though there are factors that do not influence such as
perceived ease of use on purchase intention, customer trust on purchasing
decisions, perceived usefulness on purchasing decisionsand perceived ease of use
on purchasing decisions through purchase intention, the tiket.com company can
also increase the application of these factors. these factors. Such as improving the
purchasing system in terms of easeof operation, ease of payment, credibility and
usability of using the tiket.com web system or application when consumers buy
music concert tickets.
Keywords: Customer Trust, Perceived Ease of Use, Perceived
Usefulness, Purchase Intention,Buying Decision

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Informasi Detail
Judul Seri
-
No. Panggil
2X6.3 YOG p 24
Penerbit
SUKOHARJO : Manajemen Bisnis Syariah_UIN RM Said.,
Deskripsi Fisik
21 cm, 199 Halaman
Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
2X6.3
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
Manajemen Bisnis Syariah
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

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