Image of Efektivitas Pemasaran Media Sosial, Daya Tarik, dan Citra Destinasi Terhadap Keputusan Kunjungan di Cepogo Cheese Park Boyolali

SKRIPSI MBS

Efektivitas Pemasaran Media Sosial, Daya Tarik, dan Citra Destinasi Terhadap Keputusan Kunjungan di Cepogo Cheese Park Boyolali

ABSTRACT

This research aims to determine the effectiveness of social media marketing,
tourist attraction, and destination image on the decision to visit the Cepogo Cheese
Park Boyolali tourist attraction. The sample for this research is tourists who are
visiting and have seen marketing on Cepogo Cheese Park social media. The number of
samples was 102 respondents selected using non-probability sampling techniques. This

research is quantitative research. The analysis technique used in this research is a non-
probability sampling technique with the accidental sampling method.

This research provides results that the social media marketing variable has a
significant positive effect on the decision to visit, the tourist attraction variable has a
significant positive effect on the decision to visit, and the destination image has a
significant effect on the decision to visit.
Based on the results of the regression analysis test in this research, it shows that
the social media marketing coefficient is 0.254, the tourist attraction coefficient is
0.374 and the destination image coefficient is 0.420. From the research results, social
media marketing variables, attractiveness and destination image simultaneously have
a positive and significant influence on the decision to visit Cepogo Cheese Park
Boyolali.
Keywords : Social Media Marketing, Tourist Attraction, Destination Image, Decision
to Visit

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Informasi Detail
Judul Seri
-
No. Panggil
2X6.3 SAL e 24
Penerbit
SUKOHARJO : Manajemen Bisnis Syariah_UIN RM Said.,
Deskripsi Fisik
21 cm, 109 Halaman
Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
2X6.3
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
Manajemen Bisnis Syariah
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

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