Image of ANALISIS PENGARUH KUALITAS PRODUK, DESAIN PRODUK, CITRA MERK, DAN PROMOSI PENJUALAN TERHADAP KEPUTUSAN PEMBELIAN SEPATU FUTSAL ORTUSEIGHT DI SOLO RAYA DENGAN EVENT MARKETING SEBAGAI VARIABEL MODERASI

SKRIPSI MBS

ANALISIS PENGARUH KUALITAS PRODUK, DESAIN PRODUK, CITRA MERK, DAN PROMOSI PENJUALAN TERHADAP KEPUTUSAN PEMBELIAN SEPATU FUTSAL ORTUSEIGHT DI SOLO RAYA DENGAN EVENT MARKETING SEBAGAI VARIABEL MODERASI

ABSTRACT

This research aims to determine the influence of product quality, product design,
brand image and sales promotion on purchasing decisions for ortuseight futsal
shoes in Solo Raya with event marketing as a moderating variable. This research
uses descriptive quantitative methods. The population used in this research were
users of Ortuseight futsal shoes in Solo Raya. The sampling technique used in this
research is a non-probability sampling technique, purposive sampling type with a
sample size of 103 respondents.
The data collection method used was by distributing questionnaires with
measurements using a Likert scale. The data used in this research is primary data
with data analysis methods in this research including descriptive analysis and
quantitative analysis using multiple linear regression analysis techniques and
Moderated Regression Analysis (MRA) analysis using statistical data analysis
tools and the IBM SPSS program statistics. Version 25.0.
The results of multiple linear regression analysis research show that product
quality and product design have a positive influence on purchasing decisions.
Moderation regression analysis shows that event marketing is unable to moderate
sales promotions on purchasing decisions.
Keywords: Product Quality, Product Design, Brand Image, Sales Promotion,
Event Marketing, and Purchasing Decisions

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Informasi Detail
Judul Seri
-
No. Panggil
2X6.3 ADI a 24
Penerbit
SUKOHARJO : Manajemen Bisnis Syariah_UIN RM Said.,
Deskripsi Fisik
21 cm, 142 Halaman
Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
2X6.3
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
Manajemen Bisnis Syariah
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

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