SKRIPSI MBS

Pengaruh Kualitas Pelayanan, Display Produk, dan Kelengkapan Produk terhadap Loyalitas Konsumen Indomaret Dengan Kepuasan Konsumen Sebagai Variabel Intervening

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ABSTRACT

This research aims to determine the influence of Service Quality, Product
Display, and Product Completeness on Consumer Loyalty through Consumer
Satisfaction at Indomaret Bakalan, Kartasura. The type of research used is
descriptive quantitative method. The population used in this research is the people
of Kartasura subdistrict. Sampling in this study used a non-probability sampling
method with a purposive sampling technique with a sample size of 120
respondents taken from consumers of Indomaret Bakalan, Kartasura.
The data used in this research is primary data. This research uses a
questionnaire as data collection material with an assessment using a Likert scale
of 1 to 5, which is then analyzed with the help of SmartPLS 3 software through
outer model, inner model and hypothesis testing.
The results of this research show that there is a direct influence between
the Service Quality variable (X1) on the Consumer Loyalty variable (Y) and
Service Quality (X1) also has a direct influence on Consumer Satisfaction (Z) at
Indomaret Bakalan, Kartasura. Then, this research shows that there is no direct
influence between the Product Display variable (X2) on the Consumer Loyalty
variable (Y), but there is a direct influence of Product Display (X2) on Consumer
Satisfaction (Z) at Indomaret Bakalan, Kartasura. Furthermore, this research
also shows that there is no direct influence between the Product Completeness
variable (X3) on the Consumer Loyalty variable (Y), but there is a direct influence
of Product Completeness (X3) on Consumer Satisfaction (Z) at Indomaret
Bakalan, Kartasura. Apart from that, this research shows that Consumer
Satisfaction is able to mediate the influence of Service Quality (X1), Product
Display (X2), and Product Completeness (X3) on Consumer Loyalty (Y).

Keywords : Service Quality, Product Display, Product Completeness, Consumer
Loyalty, and Consumer Satisfaction.

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Ketersediaan

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Informasi Detail

Judul Seri

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No. Panggil

2X6.3 IQO p 24

Penerbit

SUKOHARJO : Manajemen Bisnis Syariah_UIN RM Said., 2024

Deskripsi Fisik

21 cm, 125 Halaman

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2X6.3

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Manajemen Bisnis Syariah

Info Detail Spesifik

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Pernyataan Tanggungjawab

Iqoh Nurjanah

Versi lain/terkait

Lampiran Berkas

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