Image of PENGARUH RELATIONSHIP MARKETING, KUALITAS PRODUK, DAN KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN PADA HOME INDUSTRY BERBASIS KERAJINAN TANGAN TWENTY FIVE FLORIST DI KECAMATAN BOYOLALI

SKRIPSI MBS

PENGARUH RELATIONSHIP MARKETING, KUALITAS PRODUK, DAN KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN PADA HOME INDUSTRY BERBASIS KERAJINAN TANGAN TWENTY FIVE FLORIST DI KECAMATAN BOYOLALI

ABSTRACT

This research aims to determine the influence of relationship marketing,
product quality, and customer satisfaction on customer loyalty in the Twenty Five
Florist home industry in Boyolali District. This type of research in quantitative
research. The number of samples used in this research was 129 respondents taken
from each sub-district in Boyolali District. The sampling technique uses purposive
sampling with the sample collection method via Google Form and distributing
questionnaires offline. Data analysis techniques use SPSS 21.
The research results show that the relationship marketing variable
partially has no effect on customer loyalty. Product quality has a positive and
significant effect on customer loyalty. Customer satisfaction has a positive and
significant effect on customer loyalty.
Keywords : relationship marketing. product quality, customer satisfaction, and
customer loyalty

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Informasi Detail
Judul Seri
-
No. Panggil
2X6.3 INA p 24
Penerbit
SUKOHARJO : Manajemen Bisnis Syariah_UIN RM Said.,
Deskripsi Fisik
21 cm, 143 Halaman
Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
2X6.3
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
Manajemen Bisnis Syariah
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

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