SKRIPSI MBS

Pengaruh Harga, Label Halal, Dan Kualitas Produk Terhadap Minat Beli Pada Produk Milagros di Kabupaten Klaten

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ABSTRACT

This study aims to determine the effect of price, halal labeling, and product
quality on buying interest in Milagros products in Klaten Regency. The sample
used in this study were 100 respondents who knew Milagros products. The data
used in this study are primary data obtained from questionnaires via google form.
This research uses quantitative methods. The sampling technique uses non
probability sampling with purposive sampling technique which uses several
criteria. Data analysis using instrument test, classical assumption test, model
accuracy test, multiple linear regression analysis and hypothesis testing (t test)
using the help of the SPSS version 23 application.
From the results of the study it can be concluded, that the price variable has
a positive and significant effect on buying interest with a tcount > ttable value (2,285
> 1,985). And the halal label variable has a positive and significant effect on
buying interest with a tcount > ttable value (2,170 > 1,985). The product quality
variable has a positive and significant effect on buying interest with a tcount > ttable
value (2,701 > 1,985). Based on the results of regression analysis, it can be seen
that the price variable has a large influence value compared to the halal label
variable and product quality, which is 0,266.
Keywords: price, halal label, product quality, and purchase intention.

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Ketersediaan

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Informasi Detail

Judul Seri

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No. Panggil

2X6.3 ANI p 24

Penerbit

SUKOHARJO : Manajemen Bisnis Syariah_UIN RM Said., 2024

Deskripsi Fisik

21 cm, 108 Halaman

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2X6.3

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

-

Subjek

Manajemen Bisnis Syariah

Info Detail Spesifik

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Pernyataan Tanggungjawab

Anisa Wahyu Lutfianawati

Versi lain/terkait

Lampiran Berkas

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