Image of Pengaruh citra merek, persepsi harga, dan kualitas produk terhadap keputusan pembelian lipstik Implora di Solo Raya

SKRIPSI MBS

Pengaruh citra merek, persepsi harga, dan kualitas produk terhadap keputusan pembelian lipstik Implora di Solo Raya

ABSTRACT
This study aims to analyze and determine the influence of brand image, price perception and product quality in the purchase decision of Implora Lipstick in Solo Raya. This study used descriptive research with a quantitative approach. The population in this study is consumers who live in Solo Raya. The sample use purposive sampling technique and the sample used in this study was consumers who bought and used Implora Lipstick products. The respondents used in this study amounted to 100 responden. The data was alayzed using IBM Statistics software. The data used in primary data obtained from the results of questionnaires. The data analysis technique used are Multiple Linear Regression Analysis, F Test and Coefficient of Determination. The result of this study show that : (1) Brand image influences the purchase decision of Implora Lipstick in Solo Raya with a calculated t value of 2,579 > t able of 1,660 (2) Price perception affects the purchase decision of Implora Lipstick in Solo Raya with a calculated t value of 2, 568 > t table of 1,666. (3) Product quality affects the purchase decision of Implora Lipstick in Solo Raya with a calculated t value of 2,403 > t table of 1,660. The result of the coefficient of determination showed that brand image, price perception and product quality contributed 45,7% to purcashing decisions the remaining 54,3% was influenced by other factors.

Ketersediaan

Tidak ada salinan data

Informasi Detail
Judul Seri
-
No. Panggil
2X6.3 ALI p 24
Penerbit
SUKOHARJO : Manajemen Bisnis Syariah_UIN RM Said.,
Deskripsi Fisik
21 cm, 130 Halaman
Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
2X6.3
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
Manajemen Bisnis Syariah
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

Lampiran Berkas
Komentar
Anda harus masuk sebelum memberikan komentar