Image of Pengaruh Citra Merek, Inovasi Produk, dan Gaya Hidup Terhadap Minat Beli Smartphone Oppo A96 Di Kota Surakarta

SKRIPSI MBS

Pengaruh Citra Merek, Inovasi Produk, dan Gaya Hidup Terhadap Minat Beli Smartphone Oppo A96 Di Kota Surakarta

ABSTRACT

This research aims to determine the influence of brand image, product
innovation and lifestyle on buying interest in the Oppo A96 smartphone in the city
of Surakarta. Type of quantitative research. The sample used in this research was
100 respondents using the proportionate stratified random sampling method. The
data collection technique was carried out using an online questionnaire or using
a Google form which was explained using multiple linear regression using SPSS
23 software.
The test results show that brand image and lifestyle partially have a
positive and significant effect on buying interest in the Oppo A96 smartphone in
the city of Surakarta, while product innovation does not have a significant effect.
Meanwhile, simultaneously brand image, product innovation and lifestyle
influence interest in purchasing the Oppo A96 smartphone in the city of
Surakarta.
Keywords: Brand image, product innovation, lifestyle, and purchase intention

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Informasi Detail
Judul Seri
-
No. Panggil
2X6.3 ROH p 24
Penerbit
SUKOHARJO : Manajemen Bisnis Syariah_UIN RM Said.,
Deskripsi Fisik
21 cm, 133 Halaman
Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
2X6.3
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
Manajemen Bisnis Syariah
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

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