KECENDERUNGAN PERILAKU IMPULSIF DITINJAU DARI PRICE DISCOUNT, IN-STORE DISPLAY, DAN BONUS PACK (Studi Pada Konsumen Indomaret Reguler Di Kabupaten Ngawi)

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KECENDERUNGAN PERILAKU IMPULSIF DITINJAU DARI PRICE DISCOUNT, IN-STORE DISPLAY, DAN BONUS PACK (Studi Pada Konsumen Indomaret Reguler Di Kabupaten Ngawi)

Septia Amelia A. M - Nama Orang; IKA YOGA - Nama Orang;

ABSTRACT
This research aims to analyze the influence of price discounts, in store displays and bonus packs on implusive behavior among regular Indomaret consumers in Ngawi Regency. Due to inconsistencies in research results between the influence of price discounts, in store displays and bonus packs on implusive buying.
The research method used in the research is quantitative method. Sampling was carried out using a non-probability sampling technique using a purposive sampling technique. The data collection technique involves distributing questionnaires online and offline via Google Form to respondents who have made regular purchases at Indomaret in Ngawi Regency. This research involved 100 respondents who had met the criteria in this research and were processed using SPSS version 23 software with the data analysis technique use were Descriptive Statistic Test, Research Instrument Test, Classical Assumption Test, Model Determination Test, Multiple Linear Regression Analysis and Test Hypothesis with the help of SPSS version 23 for windows.
Based on the results of hypothesis testing, it shows that price discounts have a positive ang significant effect on implusive behavior, in-store displays have a positive and significant effect on implusive behavior and bonus packs have a significant effect on implusive behavior in Regular Indomaret consumers in Ngawi Regency. As well as the price discount, in-store display and bonus pack variables simultaneously or together influencing impulse buying among regular Indomaret consumers in Ngawi Regency.
Keyword : Price Discounts, In-Store Display, Bonus Pack, Impulse Buying

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Informasi Detail

Judul Seri: -
No. Panggil: 2X6.3 SEP k 24
Penerbit: SUKOHARJO : Manajemen Bisnis Syariah_UIN RM Said., 2024
Deskripsi Fisik: 21 cm, 106 Halaman
Bahasa: Indonesia
ISBN/ISSN: -
Klasifikasi: 2X6.3
Tipe Isi: -
Tipe Media: -
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Edisi: -
Subjek: Manajemen Bisnis Syariah
Info Detail Spesifik: -
Pernyataan Tanggungjawab: Septia Amelia A. M

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