Image of PENGARUH DIGITAL MARKETING, ELECTRONIC POSITIVE WORD OF MOUTH, DAN ELECTRONIC SERVICE QUALITY TERHADAP KEPUTUSAN PEMILIHAN KOS MELALUI APLIKASI MAMIKOS (Studi Kasus pada Mahasiswa UIN Raden Mas Said Surakarta)

SKRIPSI MBS

PENGARUH DIGITAL MARKETING, ELECTRONIC POSITIVE WORD OF MOUTH, DAN ELECTRONIC SERVICE QUALITY TERHADAP KEPUTUSAN PEMILIHAN KOS MELALUI APLIKASI MAMIKOS (Studi Kasus pada Mahasiswa UIN Raden Mas Said Surakarta)

ABSTRACT

This research aims to analyze the influence of digital marketing, electronic
positive word of mouth, and electronic service quality on boarding house selection
decisions through the mamikos application. This type of research uses quantitative
research methods. The sampling technique was carried out using probability
sampling with a simple random sampling technique. The sample in this study
consisted of 100 student respondents at UIN Raden Mas Said Surakarta who had
chosen a boarding house through the mamikos application. The data analysis
technique uses descriptive analysis and multiple linear regression analysis using
the IBM SPSS Statistics 23 test tool. The research results show that the variables
digital marketing, electronic positive word of mouth, and electronic service quality
simultaneously influence the selection decision by F count 53.487 with probability
significance 0,000. The results of the analysis obtained a t test value for the digital
marketing variable of 2.538, the electronic positive word of mouth variable of
2.238, and the electronic service quality variable of 4.461. In conclusion, digital
marketing partially has a significant effect on election decisions, electronic positive
word of mouth partially has a significant effect on election decisions, and electronic
service quality partially has a significant effect on election decisions.

Keywords: Digital Marketing, Electronic Positive Word of Mouth, Electronic
Service Quality, Selection Decisions

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Informasi Detail
Judul Seri
-
No. Panggil
2X6.3 DEW p 24
Penerbit
SUKOHARJO : Manajemen Bisnis Syariah_UIN RM Said.,
Deskripsi Fisik
21 cm, 128 Halaman
Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
2X6.3
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
Manajemen Bisnis Syariah
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

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