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SKRIPSI MBS

Pengaruh Spiritual Branding, Daya Tarik Wisata, dan Word Of Mouth Terhadap Keputusan Berkunjung pada Event Wisata Religi Haul Solo

ABSTRACT

This research aims to determine the influence of spiritual branding, tourist
attraction and Word of Mouth (WOM) variables on visiting decisions. This type of
research uses quantitative research. The population in this study were all visitors
who had visited the Haul Solo religious tourism event in the Soloraya area. This
research used a sample of 112 respondents. The sampling technique uses
nonprobability sampling technique with purposive sampling.
The variables used in this research consist of independent variables
(spiritual branding, tourist attraction, and word of mouth) and the decision to visit
as the dependent variable. The data collection technique was carried out using an
online questionnaire with the analysis method used, namely multiple linear
regression analysis using the Statistical Product and Service Solution (SPSS)
version 23 program.
The research results show that spiritual branding has a significant influence
on the decision to visit. Tourist attractions have a significant influence on the
decision to visit. Word of mouth has a significant influence on the decision to visit.
Based on field findings, the three independent variables that have the most influence
on the decision to visit are the tourist attraction variable. Apart from that, it is
known that visitors will make repeat visits to the Haul Solo religious tourism event
in subsequent years as a form of post-visit behavior.
Keywords: Spiritual Branding, Tourist Attraction, Word of Mouth, Visiting Decision

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Informasi Detail
Judul Seri
-
No. Panggil
2X6.3 LEN p 24
Penerbit
SUKOHARJO : Manajemen Bisnis Syariah_UIN RM Said.,
Deskripsi Fisik
21 cm, 105 Halaman
Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
2X6.3
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
Manajemen Bisnis Syariah
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

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