SKRIPSI MBS

Pengaruh Online Customer Review Terhadap Pembelian Dimediasi Niat Beli Pada Layanan Gofood

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ABSTRACK

This research aims to determine the influence of online customer reviews
on purchases mediated by purchase intentions for GoFood services. Collecting data
for this research used a questionnaire. The sampling technique uses purposive
sampling. There were 100 respondents and were processed using SmartPLS
version 4 software tools. This research method is quantitative research. The data
analysis method used is SEM-PLS. The results and conclusions of this research
show that (1) Online customer reviews have a positive and significant effect on
purchase intentions. (2) Online customer reviews have a positive and notsignificant
effect on purchases. (3) Purchase intention has a positive and significant effect on
purchases. (4) Purchase intention mediates online customer reviews of purchases.
Keywords: Online Customer Reviews, Purchase Intention, Purchase

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Ketersediaan

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Informasi Detail

Judul Seri

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No. Panggil

2X6.3 ZAK p 24

Penerbit

SUKOHARJO : Manajemen Bisnis Syariah_UIN RM Said., 2024

Deskripsi Fisik

21 cm, 81 Halaman

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2X6.3

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Manajemen Bisnis Syariah

Info Detail Spesifik

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Pernyataan Tanggungjawab

Zaky Nur Fadhilah

Versi lain/terkait

Lampiran Berkas

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