SKRIPSI MBS

Pengaruh Sertifikasi Halal Dan Harga Terhadap Keputusan Pembelian Produk Madame Gie Melalui Electronic Word Of Mouth Sebagai Variabel Mediasi

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ABSTRACT

This research aims to measure the influence of halal certification and price
on purchasing decisions for Madame Gie products through Electronic Word Of
Mouth as a mediating variable. The research method used is a quantitative method.
The sampling technique uses non-probability sampling technique, namely
purposive sampling. Data collection was carried out by distributing questionnaires
to 125 respondents. Respondent data was measured using semantic differential
scale and processed using the SPSS version 25 program, with data analysis
techniques using multiple linier regression.
The research results show that: 1) Halal certification has a positive and
significant effect on purchasing decisions for Madame Gie products. 2) Price has
a positive and significant effect on purchasing decisions for Madame Gie products.
3) Electronic Word Of Mouth has a positive and significant effect on purchasing
decisions for Madame Gie products. 4) Halal certification has a positive and
significant effect on Electronic Word Of Mouth. 5) Price has a positive and
significant effect on Electronic Word Of Mouth. 6) Halal certification has a positive
and significant effect on purchasing decisions for Madame Gie products through
Electronic Word Of Mouth as a mediating variable. 7) Price has a positive and
significant effect on purchasing decisions for Madame Gie products products
through Electronic Word Of Mouth as a mediating variable. So it can be concluded
that all the alleged hypotheses are accepted.

Keywords: Halal Certification, Price, Electronic Word Of Mouth, and buying
decision

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Ketersediaan

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Informasi Detail

Judul Seri

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No. Panggil

2X6.3 DEV p 24

Penerbit

SUKOHARJO : Manajemen Bisnis Syariah_UIN RM Said., 2024

Deskripsi Fisik

21 cm, 156 Halaman

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2X6.3

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Manajemen Bisnis Syariah

Info Detail Spesifik

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Pernyataan Tanggungjawab

Devi Laita Putri

Versi lain/terkait

Lampiran Berkas

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