Image of ANALISIS PENGARUH GREEN PRODUCT, GREEN ADVERTISING DAN GREEN TRUST TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINCARE GARNIER

SKRIPSI MBS

ANALISIS PENGARUH GREEN PRODUCT, GREEN ADVERTISING DAN GREEN TRUST TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINCARE GARNIER

ABSTRACT

In the 21st century, there are many issues regarding environmental problems,
one of which is global warming. One of the effects of global warming from
greenhouse gases is the accumulation of synthetic plastic goods so that it can
change natural conditions significantly. This situation makes the beauty industry
also have a negative impact on the environment. This makes an opportunity for the
beauty industry to switch to a sustainable business model by using environmentally
friendly ingredients to win its business. This study aims to determine the effect of
Green Product, Green Advertising, and Green Trust on Purchasing Decisions for
Garnier skincare products.
The population in this study were consumers of Garnier skincare products in

Sukoharjo Regency. The sampling technique used in the study was a non-
probability technique with purposive sampling method. The sample used in the

study was 122 respondents. In this study, the data sources used were primary data
with multiple linear regression analysis methods assisted by the SPSS version 23
test tool.
The results showed that: 1) Green Product has a positive and significant effect
on Purchasing Decisions seen from the t value of 3.618> t table 1.980 and a
significance value of 0.000 0.05; 3) Green Trust has a positive
and significant effect on Purchasing Decisions as seen from the t value of 3.677> t
table 1.980 and a significance value of 0.000

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Informasi Detail
Judul Seri
-
No. Panggil
2X6.3 DIN a 24
Penerbit
SUKOHARJO : Manajemen Bisnis Syariah_UIN RM Said.,
Deskripsi Fisik
21 cm, 140 Halaman
Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
2X6.3
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
Manajemen Bisnis Syariah
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

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