SKRIPSI MBS

Analysis Of Green Purchase Intention Factors In Gesits Electric Motors With Enviromental Concern As An Intervening Variable

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Abstract. This study was conducted to determine the relationship between green brand
positioning and green brand knowledge on green purchase intention. This study involves
environmental care as an intervention. This research is a quantitative study in the Greater
Solo area with a sample of 130 people. The data obtained were then analyzed using the
structural equation modeling (SEM) method with SMART-PLS 3 software to determine
the relationship between the variables studied. In this study, the target population is all
people in Central Java who are at least 17 years old. This study provides suggestions for
increasing green purchase intention through green brand positioning and green brand
knowledge mediated by environmental concerns. The results of the analysis that has been
carried out, show that it turns out that the mediating variable does not affect the two
independent variables on the dependent.
Keywords: Green Brand Positioning, Green Brand Knowledge, Environmental Concern,
Green Purchase Intention, Structural Equation Modeling

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Ketersediaan

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Informasi Detail

Judul Seri

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No. Panggil

2X6.3 HAF a 24

Penerbit

SUKOHARJO : Manajemen Bisnis Syariah_UIN RM Said., 2024

Deskripsi Fisik

21 cm, 14 Halaman

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2X6.3

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Manajemen Bisnis Syariah

Info Detail Spesifik

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Pernyataan Tanggungjawab

Hafsyahda Gustiani

Versi lain/terkait

Lampiran Berkas

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