Image of Pengaruh Persepsi Kebermanfaatan Dan Persepsi Kemudahan Terhadap Penggunaan E-Money Shopeepay Yang Dimediasi Oleh Niat Perilaku

SKRIPSI MBS

Pengaruh Persepsi Kebermanfaatan Dan Persepsi Kemudahan Terhadap Penggunaan E-Money Shopeepay Yang Dimediasi Oleh Niat Perilaku

ABSTRACT

This research aims to apply the Technology Acceptance Model (TAM)
model by Venkatesh & Davis in 1996. In the model it is explained that perceived
usefulness and perceived convenience influence the use of Shopeepay e-money
which is mediated by behavioral intentions. The data used is primary data.
This study involved students at UIN Raden Mas Said Surakarta. A total of
120 respondents from UIN Raden Mas Said Surakarta students were samples taken
using the purposive sampling method. The data collection method uses a
questionnaire as an intermediary. Data analysis was carried out using the
Structural-Partial Least Square Equation Model (SEM-PLS), which is supported
by the SmartPLS 3.0 program.
The results of the direct effect test show that there is a positive and
significant influence between perceived convenience and perceived usefulness.
Perceived usefulness has a positive and significant influence on behavioral
intentions, and also perceived convenience has a positive and significant influence
on behavioral intentions. Behavioral intention has a positive and significant
relationship with the use of Shopeepay e-money. The specific indirect effect test
shows that behavioral intention is proven to mediate the relationship between
perceived usefulness in using Shopeepay e-money. And also, behavioral intention
is proven to mediate the relationship between perceived ease of use of Shopeepay
e-money.
Keywords : Perceived Usefulness, Perceived Ease of Use, Behavioral

Intention, Actual System Use of Shopeepay E-Money

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Informasi Detail
Judul Seri
-
No. Panggil
2X6.3 MUH p 24
Penerbit
SUKOHARJO : Manajemen Bisnis Syariah_UIN RM Said.,
Deskripsi Fisik
21 cm, 134 Halaman
Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
2X6.3
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
Manajemen Bisnis Syariah
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

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