Image of Pengaruh Price Perception Dan Service Quality Terhadap Niat Pembelian Ulang Dengan Customer Satisfaction Sebagai Variabel Intervening Pada Toserba KN Jaya Di Boyolali

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Pengaruh Price Perception Dan Service Quality Terhadap Niat Pembelian Ulang Dengan Customer Satisfaction Sebagai Variabel Intervening Pada Toserba KN Jaya Di Boyolali

ABSTRACT

This research aims to determine the influence of Price Perception and
Service Quality on Repurchase Intentions with Customer Satisfaction as an
intervening variable at the KN Jaya Department Store in Boyolali. The sample used
was non-probability sampling with a purposive sampling technique of 160
community respondents in Boyolali. This research uses a data collection method
which is analyzed with the help of Smartpls version 3. The tests used to prove and
analyze the data are outer model, inner model, goodness of fit and hypothesis
testing.
The results of the research show that price perception and service quality
have a positive and significant effect on customer satisfaction, price perception,
service quality and customer satisfaction have a positive and significant effect on
repurchase intentions, customer satisfaction is able to provide a mediating effect
on price perception on repurchase intentions, as well as customer satisfaction able
to provide a mediating effect of service quality on repurchase intentions.
It is hoped that future researchers can use additional variables outside the
scope of this research to produce more varied results and influence consumers'
intention to repurchase. For the KN Jaya Department Store, it is hoped that in the
future it will be able to hold employee training programs, provide loyalty programs
such as discounts, discounts and loyalty points.
Keywords: Price Perception, Service Quality, Customer Satisfaction, Repurchase
Intention

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Informasi Detail
Judul Seri
-
No. Panggil
2X6.3 MUS p 24
Penerbit
SUKOHARJO : Manajemen Bisnis Syariah_UIN RM Said.,
Deskripsi Fisik
21 cm, 118 Halaman
Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
2X6.3
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
Manajemen Bisnis Syariah
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

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