Image of Faktor-faktor Penentu Keputusan Pembelian pada Bisnis Kuliner : Studi Tentang Pengaruh Lokasi, Harga dan Promosi di Rumah Makan Prek Go Solo

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Faktor-faktor Penentu Keputusan Pembelian pada Bisnis Kuliner : Studi Tentang Pengaruh Lokasi, Harga dan Promosi di Rumah Makan Prek Go Solo

ABSTRACT

This research aims to analyze the factors that influence purchasing decisions for
case studies at PREK GO SOLO Restaurant in 2024. The independent variables used are
Location, Price and Promotion, while the dependent variable used is purchasing decisions.
The research approach used is a quantitative approach. The population in this study were
buyers at the PREK GO SOLO Restaurant, while the sample taken by researchers was 100
respondents using simple random sampling. The analysis technique used is multiple linear
regression which is first tested with validity and reliability tests with SPSS 29 software.
The results of the t test obtained t count for the location variable amounting to 1.509
> t table 1.290 and a significance level of 0.135 > 0.05. Then for t calculated the price
variable is 2.679 > t table 1.290 and the significance level is 0.009 < 0.05, and for t
calculated the promotion variable is 8.469 > t table 1.290 and the significance level is
0.001 < 0.05. For the simultaneous test results, the calculated F value (51,405) > F table
(3.51) means that the independent variable has an effect on the dependent variable, then
the significance is 0.001 < 0.05, meaning that the independent variable has an effect on
the dependent variable simultaneously. So it can be concluded that there is a significant
influence between price, promotion and location. The conclusion of this research is that
location, price and promotion simultaneously influence purchasing decisions at PREKGO
SOLO Restaurant
Keywords: Location, Price, Promotion and Purchase Decision

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Informasi Detail
Judul Seri
-
No. Panggil
2X6.3 AMI f 24
Penerbit
SUKOHARJO : Manajemen Bisnis Syariah_UIN RM Said.,
Deskripsi Fisik
21 cm, 86 Halaman
Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
2X6.3
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
Manajemen Bisnis Syariah
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

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