SKRIPSI MBS

Pengaruh Kualitas Produk, Brand Ambassador, dan Marketplace terhadap Niat beli melalui Minat beli Sebagai Variabel Mediasi Produk Scarlett Whitening

---

ABSTRACT

The purpose of this study was to determine the level of someone's interest and
intention to buy something. The data used in this study comes from primary data
which is obtained by distributing questionnaires to consumers who have
purchased Scarlett whitening products through the marketplace. Sampling was
carried out using the Proportionate Stratified Random Sampling method, taking a
total of 100 respondents. Data analysis was carried out with a partial Least
Square (PLS) based structural equation model using Smart PLS 3.0 software. The
results of this study indicate the results of the greatest influence on the direct
influence of the Purchase Intention variable on Purchase Intention followed by
Product Quality on Purchase Intention by 20.1% and the lowest by 0.9%, namely
Product Quality on Purchase Intention. Thus it is hoped that the results of this
study will provide an understanding of consumers about buying intentions and
provide insight for future researchers who want to develop this research. Keywords: Purchase Intention, Purchase Interest, Product Quality, Brand
Ambassador, Marketplace

---

Ketersediaan

Tidak ada salinan data

Informasi Detail

Judul Seri

-

No. Panggil

2X6.3 SHA p 24

Penerbit

SUKOHARJO : Manajemen Bisnis Syariah_UIN RM Said., 2024

Deskripsi Fisik

21 cm, 113 Halaman

Bahasa

Indonesia

ISBN/ISSN

-

Klasifikasi

2X6.3

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

-

Subjek

Manajemen Bisnis Syariah

Info Detail Spesifik

-

Pernyataan Tanggungjawab

Shafira Zaimah Zahra

Versi lain/terkait

Lampiran Berkas

Komentar

---

Anda harus masuk sebelum memberikan komentar