SKRIPSI MBS

PENGARUH KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN ULANG MELALUI KEPUASAN KONSUMEN PADA ES TEH KAMPUL 7 RASA

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ABSTRACT

Irfan Dwi Maryanto, November, 2023. The Influence of Product Quality on
Repurchase Decisions Through Consumer Satisfaction with “Es Teh Kampul 7
Rasa”, Thesis: Sharia Business Management Study Program, Faculty of
Economics and Islamic Business, IAIN Surakarta.
This study aims to analyze the effect of product quality on customer
satisfaction, customer satisfaction on repurchase decisions and analyze the effect
of product quality on repurchase decisions through customer satisfaction at “Es
Teh Kampul 7 Rasa” in Kartasura.
This research is a quantitative study with a population of all people who
make repeat purchases. The research sample was taken from 100 respondents
using convenience sampling technique. The variables in the study were repurchase
decisions (Y), product quality (X), and customer satisfaction (M). The data
analysis method used is the path analysis model with data processing using SPSS
version 21.
The results showed that there is an effect of product quality on repurchase
decisions, with a sig value of 0.008

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Ketersediaan

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Informasi Detail

Judul Seri

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No. Panggil

2X6.3 IRF p 24

Penerbit

SUKOHARJO : Manajemen Bisnis Syariah_UIN RM Said., 2024

Deskripsi Fisik

21 cm, 93 Halaman

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2X6.3

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Manajemen Bisnis Syariah

Info Detail Spesifik

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Pernyataan Tanggungjawab

Irfan Dwi Maryanto

Versi lain/terkait

Lampiran Berkas

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