Pengaruh Shopping Lifestyle dan Price Discount Terhadap Impulse Buying Dengan Self Control Sebagai Variabel Moderating (Pengguna Belanja Online Tokopedia)

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Pengaruh Shopping Lifestyle dan Price Discount Terhadap Impulse Buying Dengan Self Control Sebagai Variabel Moderating (Pengguna Belanja Online Tokopedia)

TRI APRILANI SULISTYANINGSIH - Nama Orang; awan kostrad diharto - Nama Orang;

ABSTRACT

This study aims to determine the influence of shopping lifestyle variables and
price discounts on impulse buying with self control as a moderating variable in
Tokopedia online shopping users. The case study conducted was on SMK / SMA
students who live in the Juwiring District area of Klaten Regency by getting 100
respondents.
This collection uses quantitative research methods of research data by
distributing questionnaires with sampling techniques using probability sampling
techniques and carried out through simple random sampling methods. Data
analysis techniques used to test hypotheses are statistical description analysis,
outer model tests: convergent validity tests, validity tests using cross loading and
AVE, inner model tests with determinant coefficients and goodness of fit index with
the help of the Smartpls 4.0 application.
The results of this study are: 1) shopping lifestyle variables has a significant
effect on impulse buying. 2) The price discount variable has a significant effect on
impulse buying. 3) Variable self-control has a significant effect on impulse buying.
4) Shopping lifestyle variables have a significant effect on impulse buying through
the moderating of self-control variables. 5) The price discount variable has a
significant effect on impulse buying through the moderating of self-control
variables.
Keywords: shopping lifestyle, price discount, impulse buying, self control

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Informasi Detail

Judul Seri: -
No. Panggil: 2X6.3 TRI p 24
Penerbit: SUKOHARJO : Manajemen Bisnis Syariah_UIN RM Said., 2024
Deskripsi Fisik: 21 cm, 137 Halaman
Bahasa: Indonesia
ISBN/ISSN: -
Klasifikasi: 2X6.3
Tipe Isi: -
Tipe Media: -
Tipe Pembawa: -
Edisi: -
Subjek: Manajemen Bisnis Syariah
Info Detail Spesifik: -
Pernyataan Tanggungjawab: TRI APRILANI SULISTYANINGSIH

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BAB I_185211218

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