Image of ADOPSI TEKNOLOGI DIGITAL PADA USAHA MIKRO KECIL DAN MENENGAH (UMKM):INTEGRASI TEORI DIFUSI INOVASI DAN TEORI RESOURCE BASED VIEW (RBV) (Studi Kasus pada UMKM di Kota Surakarta)

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ADOPSI TEKNOLOGI DIGITAL PADA USAHA MIKRO KECIL DAN MENENGAH (UMKM):INTEGRASI TEORI DIFUSI INOVASI DAN TEORI RESOURCE BASED VIEW (RBV) (Studi Kasus pada UMKM di Kota Surakarta)

ABSTRACT

This research focuses on the adoption of digital technology in Micro, Small
and Medium Enterprises (MSMEs) in the City of Surakarta, with a focus on the use
of social media, cashier applications and digital payments. Based on the diffusion
of innovation theory and resource-based view (RBV) theory, the research used
purposive sampling techniques to collect data from 145 MSMEs through
questionnaires and analyzed the data using logistic regression with SPSS25.
The research results show that direct selling has no effect on the use of
cashier and digital payment applications, but has a positive effect on the use of
social media. Onlinepay other/competitive pressure has a positive effect on the use
of social media, cashier applications and digital payments. Owner funds/ownership
of funds by MSME owners has a positive effect on the use of social media, but has
no effect on the use of cashier and digital payment applications. Technology
user/awareness has a positive effect on the use of social media, but has no effect on
the use of cashier and digital payment applications. Internet connectivity has a
positive effect on the use of social media, but has no effect on the use of cashier
applications and has a negative effect on digital payments. Access to capital has a
positive effect on the use of social media, cashier applications and digital payments.
This research provides insight into the factors influencing the adoption of digital
technology by MSMEs, which is important for the development of strategies and
policies that support the growth of the MSME sector in the economy.
Keywords: Direct Selling, Onlinepay Other/Competitive Pressure, Owner
Fund/Fund Ownership, Technology User/Awareness, Internet Connectivity, and
Access to Capital, Use of Social Media, Use of Cashier Applications, Use of Digital
Payment.

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Informasi Detail
Judul Seri
-
No. Panggil
2X6.2 VIV a 24
Penerbit
SUKOHARJO : Akuntansi Syariah_UIN RM Said.,
Deskripsi Fisik
21 cm, 145 Halaman
Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
2X6.2
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
Akuntansi Syariah
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

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