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SKRIPSI AKS

PENGARUH PERILAKU PROSOSIAL TERHADAP AKUNTABILITAS PENGELOLAAN DANA DESA DENGAN KOMITMEN ORGANISASI DAN KOMPETENSI PERANGKAT DESA SEBAGAI VARIABEL MODERASI (Studi Kasus pada Desa di Kecamatan Mojolaban Kabupaten Sukoharjo)

ABSTRACT

The purpose of this research is to find out how the implementation of the
Marketing Mix applied at BMT HIRA Kalijambe Branch in increasing the amount
of financing. This research is a qualitative research supported by quantitative data.
The data used includes secondary and primary data, primary data comes from
several informants including branch office employees. Other informants from BMT
HIRA Kalijambe Branch members who have financing and have not had financing.
As for secondary data, obtained from the results of documentation that can be
verified and has something to do with this research. The data analysis process uses
data reduction, data presentation and conclusion drawing. Data validity techniques
in this study use triangulation techniques that take place from observation to
interviews. The results showed that in increasing the amount of financing,
researchers used the 7P marketing mix strategy, namely Product, Price, Place,
People, Process, Promotion and Physical Evidence. From the research results, the
implementation of the Marketing Mix strategy has gone well. The development of
the amount of financing at BMT HIRA is also stable, from before the covid 19
pandemic to after the pandemic. Likewise, the growth in total revenue in 2023
amounted to 17.995%, an increase of 14.83%.
Keywords: Baitul Maal Wat Tamwil (BMT), Marketing Mix, Financing

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Informasi Detail
Judul Seri
-
No. Panggil
2X6.2 ARU p 24
Penerbit
SUKOHARJO : Akuntansi Syariah_UIN RM Said.,
Deskripsi Fisik
21 cm, 147 Halaman
Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
2X6.2
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
Akuntansi Syariah
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

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