PENGARUH KUALITAS PELAYANAN DAN CITRA PERUSAHAAN TERHADAP LOYALITAS NASABAH PADA BANK BSI PURWODADI

Pencarian berdasarkan :

SEMUA Pengarang Subjek ISBN/ISSN Pencarian Spesifik

Pencarian terakhir:

SKRIPSI PBS

PENGARUH KUALITAS PELAYANAN DAN CITRA PERUSAHAAN TERHADAP LOYALITAS NASABAH PADA BANK BSI PURWODADI

Millania Putri Andana - Nama Orang; RAHMAWATI KHOIRIYAH - Nama Orang;

ABSTRACT
This research aims to determine the quality of service and company image on customer loyalty at BSI Bank in Purwodadi. The type of this research is field research. The population of this study were all customers at BSI Purwodadi. Bank with a sample of 100 customers. Sampling was carried out using purposive sampling technique, non-probability sampling technique. The data collection technique was carried out by distributing questionnaires via Google Form. Data analysis was carried out using analysis technique, namely SPSS for Windows software. The research result show that service quality and company image have a significant positive effect on customers loyalty.
Keywords : Service Quality, Company Image, Customer Loyalty

Ketersediaan

Tidak ada salinan data

Informasi Detail

Judul Seri: -
No. Panggil: 2X6.1 MIL p 24
Penerbit: SUKOHARJO : Perbankan Syariah_UIN RM Said., 2024
Deskripsi Fisik: 21 cm, 71 Halaman
Bahasa: Indonesia
ISBN/ISSN: -
Klasifikasi: 2X6.1
Tipe Isi: -
Tipe Media: -
Tipe Pembawa: -
Edisi: -
Subjek: Perbankan Syariah
Info Detail Spesifik: -
Pernyataan Tanggungjawab: Millania Putri Andana

Versi lain/terkait

Tidak tersedia versi lain

Lampiran Berkas

BAB I_195231326

Komentar

Anda harus masuk sebelum memberikan komentar