SKRIPSI PBS
Pengaruh Religiusitas, Pengetahuan Produk, Kepercayaan, Dan Persepsi Risiko Terhadap Keputusan Penggunaan Dompet Digital LinkAja Syariah (Studi pada Generasi Z di Soloraya)
ABSTRACT
This research aims to examine how religiosity, product knowledge,
trust, and risk perception can influence the decision to use LinkAja Syariah
digital wallet. The sampling technique employed in this study is purposive
sampling with a non-probability sampling method. The number of
respondents in this research is 190 individuals, meeting the criteria of
Generation Z residing in Soloraya and having conducted transactions using
the LinkAja Syariah digital wallet. The data analysis technique employed is
multiple linear regression analysis using SPSS 25 software. The results of
this research indicate that religiosity, product knowledge, and trust
significantly and positively influence the decision to use the LinkAja Syariah
digital wallet. However, risk perception does not have a significant impact
on the decision to use the LinkAja Syariah digital wallet.
Keywords: Usage Decision, Religiosity, Product Knowledge, Trust, Risk
Perception
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