PENGARUH BAURAN PEMASARAN TERHADAP MINAT PRODUK TABUNGAN EMAS BANK SYARIAH INDONESIA (STUDI PADA MASYARAKAT BOYOLALI)

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PENGARUH BAURAN PEMASARAN TERHADAP MINAT PRODUK TABUNGAN EMAS BANK SYARIAH INDONESIA (STUDI PADA MASYARAKAT BOYOLALI)

Fadhilla Ayu Setianingrum - Nama Orang; Ani Sofiyani - Nama Orang;

ABSTRACK

This study aims to determine the effect of product, price, location, promotion,
people, process and physical evidence on public interest in using Bank Syariah
Indonesia gold savings. This research uses quantitative descriptive methods. The
number of samples in this study were 100 respondents. The respondents in this study
were the people of Boyolali Regency. Determination of the sample using purposive
sampling technique. This study used a questionnaire as data collection material which
was analyzed with the help of SPSS software. In proving and analyzing this, validity
and reliability tests, classical assumption tests, multiple linear regression tests and f
tests (simultaneous) and t tests (partial) are used.
The test results show that partially has a positive and significant effect on the
interest in gold savings of Bank Syariah Indonesia. Partial test results show that the
product (X1) has a positive and significant effect on interest in BSI gold savings
products. Price (X2) has a positive and significant effect on interest in BSI gold savings
products. Location (X3) has a positive and significant effect on interest in BSI gold
savings products. Promotion (X4) has a positive and significant effect on interest in
BSI gold savings products. People (X5) have a positive and significant effect on interest
in BSI gold savings products. Process (X6) has a positive and significant effect on
interest in BSI gold savings products. Physical Evidence (X7) has a positive and
significant effect on interest in gold savings products.
Keywords: Promotion, Price, People, Product, Place, Physical Evidence, Process, and
interest

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Informasi Detail

Judul Seri: -
No. Panggil: 2X6.1 FAD p 24
Penerbit: SUKOHARJO : Perbankan Syariah_UIN RM Said., 2024
Deskripsi Fisik: 21 cm, 158 Halaman
Bahasa: Indonesia
ISBN/ISSN: -
Klasifikasi: 2X6.1
Tipe Isi: -
Tipe Media: -
Tipe Pembawa: -
Edisi: -
Subjek: Perbankan Syariah
Info Detail Spesifik: -
Pernyataan Tanggungjawab: Fadhilla Ayu Setianingrum

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BAB I_205231161

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