SKRIPSI PBS
Analisis Faktor Determinan Wisatawan Domestik Menggunakan Digital Payment Pada Sektor Pariwisata di Kota Yogyakarta
Abstract
Digital Payment (fintech) is a new variation of business innovation through a
combination of financial services and digital-based information technology that
changes the financial services business model from manual to automatic through
digital technology. With the existence of fintech technology, transaction activities
in the community are more practical and effective and assist the community in
gaining access to financial products and increasing knowledge about finance. The
aim is to find out the determinant factors that influence domestic tourists using
digital payments in the Yogyakarta tourism sector. data collection was done by
distributing questionnaires to 100 respondents. Data analysis techniques were
carried out in several stages, including: validity test, reliability test, and factor
analysis. shows that the 4 factors that influence the intention of domestic tourists to
use digital payment factors consist of ease of transaction, availability of payment,
How to cite: Armida Sari Lubis, Yulfan Arif Nurohman
Menggunakan Digital Payment pada
http://dx.doi.org/10.36418/syntax-literate.v6i6
(2023)
Sektor
Analisis Faktor
Pariwisata di
Determinan Wisatawan
Kota Yogyakarta,
Domestik
(8) 10,
E-ISSN: 2548-1398
Published by: Ridwan Institute
Armida Sari Lubis, Yulfan Arif Nurohman
6140 Syntax Literate, Vol. 8, No. 10, Oktober 2023
accessibility of transactions, and benefits. And based on the factor analysis, the
dominant influencing variable is the ease of transaction variable.
Keyword: Analysis Factor, Domestic Tourist, Digital Payment.
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