SKRIPSI PBS

Pengaruh Bauran Pemasaran Terhadap Keputusan Pemilihan Bank Syariah Indonesia (Studi Kasus Masyarakat Muslim Kab.Boyolali Jawa Tengah)

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ABSTRACT

Having the right marketing strategy can help the company in achieving its
goals according to the company's wishes. Companies implement marketing
strategies using the marketing mix to the company's goals that include products,
prices, promotions, locations, people, physical evidence, and processes. In
conducting a marketing strategy, the banks of course have minimized the risks that
may occur in each of the transactions carried out by the customers. The lack of
public understanding of BSI products and also public perception of the price
applied more expensive at the expense of other banks requires banks have readiness
to carry out more mature promotional activities regarding the products and
services they offer. In addition to improving services and expanding parking spaces,
it has also been a public complaint in deciding to use the Indonesian Sharia Bank.
In the presence of complaints from the customers, this will be an evaluation for the
bank to continue to improve the marketing strategy so that the future will provide
comfort when the customer transactions at Bank Shariah Indonesia.This research
is part of field research using quantitative research methods.
The population used in this study is the Muslim community of Kab. Boyolali
Central Java. In this study to determine the sample using the Slovin formula
obtained a sample of 100 respondents. The results of the research showed that
product variables, variable price, promotional variable, place variabel, people
variable and process variable have significant influence on decision-making using
Bank Syariah Indonesia.
Keywords: Miscellaneous Marketing, Customer Decision, Shariah Bank Indonesia

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Ketersediaan

Tidak ada salinan data

Informasi Detail

Judul Seri

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No. Panggil

2X6.1 IIS p 24

Penerbit

SUKOHARJO : Perbankan Syariah_UIN RM Said., 2024

Deskripsi Fisik

21 cm, 148 Halaman

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2X6.1

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Perbankan Syariah

Info Detail Spesifik

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Pernyataan Tanggungjawab

Iis Astri Rahayu

Versi lain/terkait

Lampiran Berkas

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